Brand
Brand for me has two key definitions;
- Brand is the audiences perception of a product, service, person, business or organisation
- Brand is the promise made by a product, service, person, business or organisation to the audience
This section of the blog will be dedicated to understanding Brand, and will provide information and references on the value of brand, how brand is created, managing brand and metrics associated with monitoring the success of your brand.
I will initially provide links to resources that have helped me over the years, to understand the power of Branding, whats involved and how to make a brand work.